My Coaching Code of Ethical Conduct

My responsibility to my clients (and prospective clients)

  1. I will ensure that my coaching client understands the nature of coaching and the terms of the coaching agreement between us.

  2. I will respect the confidentiality of my client’s information, except as otherwise authorised by my client, or as required by law.

  3. I will be alert to noticing when my client is no longer benefiting from our coaching relationship and would be better served by another another resource, I will encourage my client to make that change.

  4. I will seek to avoid conflicts of interest. Whenever any conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves them.

  5. I will construct clear agreements that may include confidentiality, progress reports, and other particulars and will honour those agreements.

  6. I will obtain the express consent of the person being coached before releasing information to another person compensating me.

  7. I will not give my clients or any prospective clients information or advice I know to be misleading or beyond my competence.

  8. I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.

  9. I will obtain informed permission from each of my clients before releasing their names as clients or references or any other identifying information.

My responsibility to the practice and profession

  1. I will conduct myself in a manner that reflects well on coaching as a profession.

  2. I will accurately identify my level of coaching competence and I will not overstate my qualifications, expertise or experience as a coach.

  3. Commit to excellence through continued personal, professional and ethical development.

  4. I will recognise my personal limitations or circumstances that may impair or interfere with my coaching performance or my professional coaching relationships. I will reach out for support to determine the action to be taken.

My responsibilities to society

  1. I will avoid discrimination by maintaining fairness and equality in all activities and operations, while respecting local rules and cultural practices.

  2. I will recognise and honour the contributions and intellectual property of others, only claiming ownership of my own material.

  3. I am aware of my and my clients’ impact on society. I adhere to the philosophy of “doing good,” versus “avoiding bad.”